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Mexico Wins Big at SABRE Awards

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The Holmes Report Bestows Media Relations Campaign of the Year on Mexico Rebranding Effort

New York, New York - The Mexico Tourism Board (MTB) took home the prestigious corporate media relations Gold SABRE.

The MTB’s entry, “Resetting the Media Dialogue for Mexico” focused on a bold, global media relations campaign to proactively manage media coverage, reset the global media dialogue and most importantly bring tourists to Mexico.

The Mexico Tourism Board was also nominated for State Public Affairs Campaign of the year in recognition of work done to modify travel warnings to Mexico emanating from the Texas government.

The SABRE awards recognize the very best and most successful communications campaigns of the year.

The entry beat stiff competition, amongst the likes of Siemens, American Airlines and Deloitte and was handpicked by John Holmes as a finalist for “Best in Show”.

The MTB’s campaign was recognized for its sophisticated strategy; its substantial number of media impressions garnered around the globe and the fact that it enhanced the tone of global media coverage.

The world's largest awards competition for the public relations industry, the SABRE Awards celebrate communications campaigns which demonstrate the highest levels of creativity and effectiveness. The competition has grown to become the largest PR awards competition in the world, attracting more than 3,500 entries from more than 40 countries.



  • Angelitos Pacanda
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Copyright © 2002 Mary J. Andrade

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